CEO Awards
Background
CEO Awards is one of India’s most prestigious corporate awards honouring CEOs for their contribution in the boardroom and beyond.
Insight
There’s more to a CEO’s success than the work they do. What makes them successful is the years of struggle, the sacrifices, their passions beyond work and the continued support from their friends and families.
Strategy
Celebrating excellence in the boardroom and beyond.
Approach
While all other awards across the country were honouring the CEOs for their corporate achievements, CEO Lounge aimed at honouring the C-suite executives for their work and what they do outside of work.
Our design was inspired by our strategy ‘Celebrating excellence in the boardroom and beyond’, as there’s much more to a CEO than meets the eye.
We used an iceberg as our visual device to represent this idea of celebrating their work and life beyond work.
The Rationale
Scientists say that over 7/8th of an iceberg is below water so what’s visible to the eye is only 1/8 th of the actual mass.
Similarly, a CEO’s life is shaped by experiences, learnings, mentors and people we can’t see. These awards celebrate the CEOs and their lives beyond the boardroom too.
Event Concept and Branding
Humanising the awards
Considering the winning CEOs had won awards across various platforms of global renown, we introduced a human element to our awards as a differential. The surprise human element was a friend or family member awarding the CEO. Their reaction was priceless.
Sponsorship pitches
We worked very closely with the client to raise sponsorships for the event. Usually, most event platforms follow a one-size-fits-all approach when it comes to raising funds by sending the same presentation deck to all the potential sponsors.
Unlike them, our team worked on sponsor-specific pitches.
Magazine Ads
To build credibility we highlighted the jury of the awards across our pre-event magazine ad communication.
Event Invites
Invites sent over to all C-suite Executives:
All our ads were published across
the CEO India Magazine
Attention to Detail
We crafted the winning trophies with absolute precision, using solid wood and real brass instead of going for readily available artificial materials.
The Network
Here are some of the CEOs awarded at the CEO Awards
Varun Berry, Managing Director, Britannia Industries, Muktesh Pant, Former CEO, Yum China, SN Subrahmanyan, CEO & MD, Larsen & Toubro Limited, AM Naik, Group Chairman, Larsen & Toubro Limited, Falguni Nayar, Founder & CEO, Nykaa & Sanjay Nayar, CEO, Kohlberg Kravis Roberts & Co, Naveen Tewari, Founder & CEO, InMobi, Binod Chaudhary, Chairman, CG Corp Global, Anshu Gupta, Founder, Goonj, Rahul Bajaj, Chairman, Bajaj Group, MM Murugappan, Executive Chairman, Murugappa Group, Bhaskar Bhatt, MD, Titan Company Ltd., Deepak Parekh, Chairman, HDFC India, Pirojsha Adi Godrej, MD & CEO, Godrej Properties, Sanjeev Kapoor, Celebrity Chef & Entrepreneur, Latifur Rahman, Transcom Group, Bangladesh, Sumant Sinha, Founder, Chairman & CEO, ReNew Power, G.V. Prasad, CEO, Dr Reddy’s Laboratories, S. Ramadorai, Chairman, Governing Board of the Tata Institute of Social Sciences, Shaheen Mistry, Founder and CEO, Teach For India, Ronnie & Zarina Screwvala, Entrepreneurs & Producers
CEO Lounge | Overview
We also helped the client develop new platforms and a new vision to create a robust digital arm to thrive in the new normal.
