Penguin Random House India – At Jaipur Literature Festival 2015
Challenge – Reaching out to maximum people organically, with conversations happening around Jaipur Literature Festival 2015, Asia’s largest free literary festival.
The strategy – Shared content pertaining to sessions by Penguin Random House authors and engage the online audiences in conversations around JLF, by making the fans who couldn’t attend the festival, feel like a part of it, virtually!
The outcome – The only publishing brand globally to successfully cover all the Penguin Random House author sessions at Asia’s largest free literary festival, with live tweets, photographs, blog posts and author video interviews.
Total reach was 3.79 million unique people, on Facebook and Twitter, in 6 days!