Cambridge University Press India
Challenge – Creating a community for teachers in India and building a brand connect with the target audiences.
The strategy – Honouring the teachers, admiring the roles they play in the lives of students and acknowledging the monumental difference they make in their lives. Also encouraging teachers to share their love for teaching/thoughts on their teaching experience.
The outcome – Connecting a teacher with her student after 27 years!
Read the entire case study here: http://www.socialsamosa.com/2014/03/social-case-study-cambridge-india/