Penguin Random House India – #DanBrownLecture trends in Mumbai!
The challenge – Creating an impact among the Twitterati, at the most prestigious cultural event of 2014, by Penguin Random House India, The Penguin Annual Lecture by Dan Brown.
The strategy – Live tweeting the conversations with and around the world renowned author Dan Brown.
The outcome – Successfully reaching out to and engaging ardent readers, writers and Dan Brown fans, around conversations at the Dan Brown Lecture.
#DanBrownLecture garners 2.1 million impressions on Twitter, trending in Mumbai!