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Case study

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The challenge – Creating a buzz in the twittersphere about the launch of a new smartphone with absolutely no ad spends.

The strategy – Create hype about the launch as teasers which generate curiosity in the minds of the consumers before the launch.
The hashtag – #htcPursuitOfBrilliance. 
On the launch day, the event was live tweeted and various thought leaders, fans and consumers joined in.
As a result, the twitter was abuzz with conversations around #htcPursuitOfBrilliance.
 
The outcome – 6.2 Million+ Impressions on Twitter
Major newspapers featured teasers that were sent out on social media.
The brand engagement enabled the brand to amongst the top 5 most engaging brands on social media. 
All this happened, organically as we were successful in mobilising thought leaders and passionate consumers. 
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