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Penguin Random House India – #GraphicNovels Twitter contest trends in India

The challenge – Engaging the audiences in a week long contest around comics.

 

The strategy – Having one dedicated day per comic character, for 7 days, and hosting a quiz/engaging contest around that particular comic character, like Superman, Archie, Batman, etc.

 

The outcome – #GraphicNovels garners 2.4 impressions on Twitter, trending in India!

 

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