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Case Studies

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Rangriti (An ethnic womenswear brand) – Mother’s Day Campaign: #CelebratingMom

Challenge – Engaging with women (the primary target audiences) and connecting with them on an emotional level with communication relating to a fashion brand.

The strategy – Throwback/going down the memory lane by asking women to share photographs of their mothers in their stylish olden golden days.

The outcome – Successfully engaged with the women, who sent long emotional messages for their mothers, successfully evoking a sense of nostalgia in them and developing an emotional connect with the brand. 

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