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cREATIVE 1

 

Penguin Random House India – #DanBrownLecture trends in Mumbai!

 

The challenge – Creating an impact among the Twitterati, at the most prestigious cultural event of 2014, by Penguin Random House India, The Penguin Annual Lecture by Dan Brown.

 

The strategy – Live tweeting the conversations with and around the world renowned author Dan Brown.

 

The outcome – Successfully reaching out to and engaging ardent readers, writers and Dan Brown fans, around conversations at the Dan Brown Lecture.
#DanBrownLecture garners 2.1 million impressions on Twitter, trending in Mumbai!
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